Norman Rockwell (American, 1894-1978) For a Hot, Nourishing Meal (Shredded Wheat Advertisement), 1926 Oil on canvas 16 x 16 inches (40.6 x 40.6 cm) Signed lower right: Norman / Rockwell Property from an Important Palm Beach Collector LITERATURE: Good Housekeeping, December 1926, p. 225, illustrated; The Household Magazine, December 1926, n.p., illustrated; The Ladies Home Journal, December 1926, p. 161, illustrated; People's Home Journal, December 1926, n.p., illustrated; Pictorial Review, December 1926, p. 84, illustrated; The American Girl, November 1927, back cover; L.N. Moffatt, Norman Rockwell: A Definitive Catalogue, Vol. I, Stockbridge, Massachusetts, 1986, p. 543, no. A772, illustrated. "The name of Rockwell appended to a product signified wholesome, quintessentially American values." —Virginia M. Mecklenburg, Telling Stories: Norman Rockwell from the Collections of George Lucas and Steven Spielberg, New York, 2010, p. 130 Painted in 1926, For a Hot, Nourishing Meal exemplifies Norman Rockwell's gift for transforming everyday subjects into images of irresistible warmth. By the mid-1920s, his success as a magazine illustrator had made him a sought-after collaborator for advertisers, who recognized his ability to give familiar products a compelling human presence. Here, a rosy-cheeked young woman offers a steaming bowl of Shredded Wheat directly to the viewer. Her welcoming gaze and outstretched hands turn a commercial message into a gesture of hospitality. Lively brushwork animates her curls and patterned blue dress, while red accents enliven the restrained palette. Against the pale background, rising steam conveys the warmth promised by the title. Intimate in scale and immediately engaging, For a Hot, Nourishing Meal combines effective design with Rockwell's characteristic attention to expression and gesture, demonstrating his distinctive and enduring contribution to American advertising. HID12401132022 © 2026 Heritage Auctions | All Rights Reserved www.HA.com/TexasAuctioneerLicenseNotice

Unlined. Minor, isolated spots of surface cracking. Under UV examination, no signs of inpaint or previous restoration.
Framed Dimensions 20.125 X 20.25 Inches